Getty Images
Getty Images
Elevating trending through into imagery
In 2012 I worked in the Creative Insights team at Getty Images, uncovering the latest visual trends and bringing them to life through impactful imagery, working with photographers Nick Dolding and Tim MacPherson.
My role consisted of gathering relevant data insights, identifying themes and patterns and translating them to creative briefs in order to create stills to be sold on Getty images.
I supported the Art Director from idea conception to final deliverable. Casting models, preparing the set on shoot days, overseeing the logistics, managing the schedule, as well as contributing to the post-production edits, ensuring quality and speed was upheld.
The featured campaigns I worked on that shown here include Retro Sport Revival, Office Escapism, Owners and their pets and Heads and tails.
.png)
I also curated imagery from iStock (sister company) and photographed for Getty Images, selling more than 500+ images as Royalty-Free content, having an image featured in a global Samsung campaign and winning the National Geographic Traveller Award in 2012.
Open to Better
Crafting Coca-Cola's strategy for a cutting-edge digital platform, exploring fresh avenues to engage with consumers and push the boundaries of the personalised drinking experience.
.png)
The Yacht Week
Leading the strategy, production and creation of all marketing campaigns for The Yacht Week; the leading flotilla sailing company.