Strategic Account Services
![](https://assets-global.website-files.com/64c8f6cda78c6837f6cbf064/65e200d69fa535683af4a63a_sas_render%201%20(2).png)
![](https://assets-global.website-files.com/64c8f6cda78c6837f6cbf064/65e1b8304a679f9212e864fd_sas_render%201.png)
Amazon
Production Management
Defining the value proposition for Amazon’s Strategic Account Services
Strategic Account Services (SAS) is Amazon’s consultancy programme for its largest sellers, EU-wide. It was launched in 2021 on an invite-only basis, but as the programme grew, it was evident that an in-depth strategic analysis on its brand positioning and communication strategy was needed.
![](https://assets-global.website-files.com/64c8f6cda78c6837f6cbf064/65e1e64ec88fa546d218b01f_Group%205529.png)
As a Marketplace Consultant within the SAS team, I was approached by leadership to undergo a marketing secondment and lead the first rebrand for our programme as well as help define the strategic roadmap from a marketing perspective, for it to grow and evolve as seller needs evolved.
![](https://assets-global.website-files.com/64c8f6cda78c6837f6cbf064/65e1e64bab36ce4c3f713a9c_Frame%2011%20(1).png)
![](https://assets-global.website-files.com/64c8f6cda78c6837f6cbf064/65e1ede019a3e64b5c428731_Frame%20(1).png)
I carried out an internal global audit of our different seller programmes and a competitive analysis to see what others were doing. I worked with our partner agency (Many Makers) to propose a new look and feel. I redesigned all our marketing material, re-wrote our landing page to include an active tone of voice to be persuasive and actionable, and included for the first time video testimonials and seller images.
![](https://assets-global.website-files.com/64c8f6cda78c6837f6cbf064/65e1eddfed3b3622f9f5760f_Group%205517.png)
![](https://assets-global.website-files.com/64c8f6cda78c6837f6cbf064/64cc7ff051512b1224d7a057_Polygon%202.png)
In 3 months, the new SAS website launched across 5 locales (UK, DE, IT, FR, ES). The second seller programme (Essentials) was marketed for the first time and the landing page focused on user benefits, communicating a clear value proposition, building trust and brand presence. Our lead generation efforts grew by +300%, reaching more than 1000 sellers by EoY.