Strategic Account Services



Brand Strategy
Creative Direction
Production Management

Defining the value proposition for Amazon’s Strategic Account Services

Strategic Account Services (SAS) is Amazon’s consultancy programme for its largest sellers, EU-wide. It was launched in 2021 on an invite-only basis, but as the programme grew, it was evident that an in-depth strategic analysis on its brand positioning and communication strategy was needed.

As a Marketplace Consultant within the SAS team, I was approached by leadership to undergo a marketing secondment and lead the first rebrand for our programme as well as help define the strategic roadmap from a marketing perspective, for it to grow and evolve as seller needs evolved.  


I carried out an internal global audit of our different seller programmes and a competitive analysis to see what others were doing. I worked with our partner agency (Many Makers) to propose a new look and feel. I redesigned all our marketing material, re-wrote our landing page to include an active tone of voice to be persuasive and actionable, and included for the first time video testimonials and seller images.

In 3 months, the new SAS website launched across 5 locales (UK, DE, IT, FR, ES). The second seller programme (Essentials) was marketed for the first time and the landing page focused on user benefits, communicating a clear value proposition, building trust and brand presence. Our lead generation efforts grew by +300%, reaching more than 1000 sellers by EoY.