The Ski Week
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The Ski Week
World, meet the first Ski festival
After the success of The Yacht Week, the natural step was to hit the slopes. I was part of the creation and development of its little brother: The Ski Week, leading the Creative Direction and content production for the company from 2014-2018.
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Our aim when creating content was to revolve around 3 central themes. Our people: you are now part of the family. The quality of our event production: not your average après-ski and lastly, The act of experiencing a first: have you ever done yoga at the top of a mountain? Pond-skimmed across a lake with skis on? slept in an igloo?
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From 2014 to 2017 we grew from one launch event in Austria with 400 people to +3000 guests across 6 different ski resorts globally. I supported in scouting and developing new events in Japan and Chile and hired all filmmakers and photographers for our events during this time.
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