The McLain Foundation


The McLain Foundation

Visual Identity
Logo design

Family foundation brand identity, built to last

The McLain Foundation was founded by Hardy and Helle and is intended to be a multigenerational grant giving entity. They came to me to design a logotype and brand identity that represented their family values, reflected their heritage and could be used for generations to come.

The logotype aims to represent a timeless yet memorable feeling. I took inspiration from Scandinavian design and nature from the family's hometown.


The colour palette derived from nature, specifically Aero; the Danish island where the family have a home. The objective was to keep it neutral and warm whilst also ensuring it was vibrant enough to represent the family’s spirit of exploration and excitement in every endeavour.