The Yacht Week


The Yacht Week

Creative Direction
Production Management
Brand Strategy

Live the best week of your life

For four years, I was Creative Director for The Yacht Week, the market leading sailing event, leading the strategy, production and creation of all marketing campaigns for the company. From defined the company’s strategic vision, building the messaging and visual frameworks, overseeing filmmakers and photographers during our events as well as guiding the final asset production and building a holistic online marketing strategy.

During my time with The Yacht Week guest numbers more than doubled (1900 guests, 2015 vs +4000 guests, 2017) reaching an increase in revenue of +52% in 2017 (record for the company) and helped grow our events from 3 European destinations (Croatia, Italy and Greece) to host more than 8 different global destinations and 60+ sailing weeks.